Website search engine optimization takes your website and optimizes it so that it can be scanned by major search engines allowing your site to be listed using relevant keywords. We also register your site with major search engines to ensure your site is added to their database.
Website optimization is an ever-changing process and although there is no guarantee as to what order your site will be listed under the free listing area of a search engine, as this is up to each individual search engine, there are things we can do to make sure your site is as search engine friendly as possible to help improve your chances of being listed in a higher ranking on major search engines.
SEARCH ENGINE RESULT FACTORS
The order in which you are listed, is dependant upon many factors and can vary between search engines. Some of these factors may include:
- How relevant is the keyword/phrase search entered in relation to the content on your site pages?
- How relevant is your meta-data in relationt to the search?
- How many external websites link back to your website?
- How long has your site been listed with the search engine?
- How often are you adding new content to your website - is it old and stale or is new content being added and changed regularly?
- How many competitors with similar keywords are listed with the search engine?
There are many other more technical factors, however, website optimization helps to maximize your chances of being listed in a higher order on the search engine results list as opposed to a site without website optimization.
SiteWyze Solutions offers an advanced website optimzation package for those sites using the SiteWyze™ Content Management System.
FLASH SITE OPTIMIZATION
Flash sites used to have the disadvantage of not being search engine friendly. Here at SiteWyze Solutions, we have developed a technology that eliminates this barrier.
Flash sites, combined with our advanced website optimization package, are developed in such a way that every page on your site will have content that is readily accessible to crawlers on search engines. Every page on your site will be accessible via a separate URL and will therefore have the ability to be bookmarked and registered in each major search engine.
PPC (PAY PER CLICK) ADVERTISING
If you want to ensure your website is listed as a priority listing on a major search engine, you have the option to pay for your listing as a sponsored link. This options guarantees your placement, relevant to the keyword/phrase entered, for your site listing and ranking within the designated sponsored listings section of the search engine. SiteWyze can also assist in this area as it can be a complex procedure to setup and optimize a PPC campaign to make it effective and get the results you are looking for.
For more information, call one of our representatives to discuss options to optimize your website today.
